Many of you most likely heard the abbreviation SEO. But what does it mean, and why it is used in marketing?

SEO means Search engine optimization, and it is used to improve website visibility. When you start using SEO, you will notice the improvement of the traffic on your website. SEO is an extremely useful tool, and once you understand how it works, you can use different strategies to increase the visibility of your website.

How to use SEO?

1. Start with the keywords. The longer the keywords, the fewer competitors they have. To check the competitiveness of your keywords, use these 2 programs - SEMrush or Ubersuggest. You can use these tools for free, but you will have a limited edition. Once you found the best keywords for your website, check them in Google. So, let’s move to the next step.
2. Create exclusive content. Content is the key to SEO. Improve your content with these 5 tips:
   1. Define your target audience.
   2. Think about the main goal of your content. What do you want to achieve?
   3. Do research.
   4. Use quotes or references from experts.
   5. Use visual effects (pictures, graphics, and bullet points).
3. Add page title. The title should be like a hook that will create engagement. Think about the most remarkable title for your content. Robert Munsch said, “Title is one of the most important things. It is the first thing people read”. Your title should be attention-grabbing.
4. Link profile. It is important to use links on your website because they help SEO define how much search traffic your site receives. For example, an internal link is a hyperlink that links one page to another page on the same domain. Internal links help Google understand the structure of your website. 

Do you have any additional ideas on how to build a successful SEO? We would love to hear your opinion.

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